Founded in 2021, Ruby & Co is the creative house behind the fragrance label Fifty Scents & Beyond and the online jewelry shop Julianna Axelina Jewellery E‑Handel.

Our mission is to craft captivating fragrances that inspire and empower people to express their unique identities. A team of skilled perfumers and artisans carefully blends the finest ingredients into perfumes that spark emotions and awaken memories, allowing you to tell your story through scent.

We celebrate the beauty of diversity through an extensive palette of fragrances—whether you prefer a bold, adventurous accord or a soft, delicate aroma, there is something for everyone. Committed to quality and sustainability, we source materials responsibly and use environmentally friendly production methods.

Julianna Axelina Jewellery E-Handel is our expression of elegance through timeless, handcrafted accessories. Each piece is thoughtfully designed to complement your personal style, from everyday essentials to statement pieces that mark life’s special moments. Inspired by modern femininity and classic sophistication, our collections reflect the grace, strength, and individuality of the women who wear them. We are committed to quality craftsmanship, sustainable sourcing, and delivering beauty with purpose—right to your doorstep.

Join us on this journey of scent and style. Whether you're discovering your signature fragrance or adorning yourself with elegant jewelry, each creation from Ruby & Co is a celebration of individuality, elegance, and self-expression.